SEATTLE - Starbucks Corp. will start serving up a new “everyday” brew Tuesday, hoping the signature blend will help revive slumping sales in its crucial U.S. market.
To celebrate the launch, it will host a half-hour nationwide coffee-tasting, giving away free 8 oz. cups of Pike Place Roast — named after its first store in Seattle’s famed public market — at more than 7,000 U.S. stores beginning at 9 a.m. PDT (12 p.m. EDT).
Chairman and Chief Executive Howard Schultz said the new blend will have a bold, robust flavor profile that customers have come to expect of Starbucks coffee, but with a smoother, buttery finish.
[http://www.msnbc.msn.com/id/23998153/?GT1=43001]
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